“Recommended for You” Isn’t as Personal—or as Neutral—as It Seems
Every time you tap “like,” let a video autoplay, or scroll past a product, you are training a system that quietly decides what you see next. Those “Recommended for you” strips on Netflix, Instagram, Amazon, and TikTok feel tailored and neutral, but they are built on patterns that can amplify bias, shape your choices, and…
